Podcast, Episode 9: Ed Horton of Spotright
Ed Horton is the Senior Vice President of Sales and Marketing for Spotright, a tech startup that is replacing the old ways of defining personas for brand marketing. In this podcast episode, Ed talks about the startup experience for his company and how four leaders from Acxiom came together to disrupt data, analytics and technology. Spotright is an Innovate Arkansas client that has seen tremendous success.
About The Podcast
Arkansas has a rich history of entrepreneurs whose businesses have shaped not only our state, but our nation and the world. A new generation of entrepreneurs are emerging from the shadows of Walmart, Tyson Foods, JB Hunt, and other legendary brands famous to Arkansas.
The "Arkansas Goes Boom" podcast is inspired by this generation of dreamers and risk takers and was created as a resource for anyone in Arkansas that aspires to own their business, currently does, or just loves a good story. Our guests are the dreamers and risk takers; and this is their story.