IA Interviews: Mike McGibbony of White Rock
David Sanders, Director of Innovate Arkansas (IA) at Winrock interviews Mike McGibbony, CEO of White Rock, a solution provider for the Salesforce and Hubspot platforms that advises clients on strategic use of CRM systems across business operations. Mike discusses the scalability of Salesforce, making it a valuable tool for both small and large organizations. Given the pause in operations many businesses are currently facing, Mike talks about now as a good time to examine how to be efficient in providing the best, most consistent experiences for your customers by implementing a CRM technology. Learn more about White Rock at https://whiterocktech.net/.