IA Client Field Agent Featured in City Wire
Good piece in the City Wire on Innovate Arkansas client firm Field Agent of Fayetteville.
Field Agent delivers mobile retail intelligence and has been growing like crazy. Up to roughly 40 full-time employees and a network of about 400,000 "field agents," Field Agent boats among its clients giants like Walmart, Procter & Gamble and Unilever.
Next up is international expansion. Last year, of course, Field Agent announced a $2.5 million round from Five Elms of Kansas City.
Field Agent co-founder Rick West says the firm expects to hit between $5 and $10 million in revenue this year with year-to-year growth of about 40 percent.
Read the full story in the City Wire here.
A sample:
With 400,000 field agents in the U.S. West said another growth avenue opening up in the coming months is an international expansion into Australia, Canada, Denmark, Norway, Sweden and the United Kingdom. Beyond that he expects to move into Mexico, South America and Southeast Asia.
“Several of our largest clients (Unilever, GE, Hershey & Procter & Gamble) have global operations and we will be taking on more international work with them as well as growing our organic business,” West said.
West said Field Agent will remain focused on its core business which includes mobile shopper marketing research via crowdsourcing in real time for the retail and supplier community, and the new expansion of a “do it yourself” model for small and micro businesses.