Aurora's Brent Robinson Finds Himself in DailyDOOH
No, Brent Robinson of Innovate Arkansas client firm Aurora Digital Signage is not in any sort of trouble.
Robinson finds himself in the DailyDOOH, as opposed to deep dooh. And that's a much better place to be. Especially for his startup.
The DailyDOOH -- Digital Out of Home -- is an industry pub, and this week it features Robinson and his wife Susan, who launched Aurora in Fayetteville in 2012.
An excerpt:
Brent, with a background in sales, and his wife Susan Robinson, with specialization in entrepreneurship, are Aurora’s founders and owners. (Susan, COO, handles development and production.)
“We looked at digital signage about five years ago, when it was still in its infancy, and decided that’s where we wanted to be,” says Brent. “But we looked around at software companies and found that none we looked at met our requirements. Companies we talked to said that they found existing software hard to implement and work with, a real nuisance. They said that the user interface was too complicated, and while software companies would come in and train people, they often charged for the training.
“So we decided to develop our own software. Most of our clients want simple, easy-to-use, clear signage, messages that are uncluttered – no weather, no news on the sides or bottom – and without interactivity in terms of touch screens. That’s especially true for the corporate clients that make up a large portion of our business.”
Read the full thing here, and here's the IA client profile of Aurora that ran in Arkansas Business last year. Plus, here's coverage of Aurora's wireless partnership with Verizon announced this past July.