Special Edition of Saturday Morning Meeting Looks at 'Omnichannel'
This week, Saturday Morning Meeting devotes its entire half hour to "omnichannel."
No, the venerable old Omni magazine has not been brought back as a TV network (sadly), but the folks at 8th & Walton take a look at this latest retail buzzword that represents how consumers shop these days given the myriad of options available to them.
IA adviser Jeff Amerine and his popular Swimming in a Sea of Data segment are taking a break this week but will return next week.
Here's more about this week's special edition show from 8th & Walton:
Omnichannel is one of retail’s favorite buzzwords, but no two people have the same definition. Our impressive panel of retail service providers and suppliers cover the four pillars for survival in the omnichannel market and give you actionable steps to apply to your business. Bill Akins, SVP of Business Innovation at Rockfish is the moderator, with guests Ryan James, Senior Director of Sales and Team Lead at Electronic Arts, Lisa Bohn, Director of US Mass Sales at Retail Solutions, and Thomas Tessmer, Owner of Integrated Insights.
Plus, 8th & Walton wrote an e-book on omnichannel, available here.
Saturday Morning Meeting (and the regiular Swimming segment) airs weekly at 6:30 a.m. Saturdays on KNWA in northwest Arkansas, and is posted Mondays to 8th & Walton's YouTube channel, and, of course, shared in this space.
And finally, here's SMM's special "ominichannel" edition: