Movista's April Seggebruch is This Week's High Profile
April Seggebruch, who co-founded Innovate Arkansas client firm Movista with Stan Zylowski, is this week's High Profile subject in the Arkansas Democrat-Gazette.
Seggebruch and Zylowski took their idea to develop mobile management and execution software that tracks, verifies and reports remote workforce activities through the Walton Business College.
They became one of Carol Reeves' star business-plan teams and dropped their anchor in downtown Bentonville, where Movista is experiencing significant growth.
Its products are attracting customers and investors alike.
Here's sample of the High Profile feature:
In 2010, Seggebruch and Zylowski quit their jobs at Spectrum Brands and set to work making Movista a reality.
Changing gears for someone as high intensity as April is drastic. She's an all-or-nothing kind of gal.
"She's the one who's going to jump in 115 percent when she gets her teeth into something," says friend Dave Alderson of Wal-Mart. "She's stubborn and has that drive. She and Stan play well off one another, they're both bulldogs ... but they know when it's time to turn it off and go have fun."
Movista was among the first recipients of the Arkansas Risk Matching Capital Fund headed by Gene Eagle and benefited from Accelerate Arkansas, Innovate Arkansas and the Economic Development Commission, the programs put in place statewide in the early 2000s to spur business development and growth.
Six months later, Seggebruch became a part of the original founders of Tusk & Trotter American Brasserie, a restaurant in downtown Bentonville. What started as a backup plan for Movista became an important landmark on the Northwest Arkansas culinary scene when the restaurant won the James Beard Foundation Award.
At Movista, colleagues say, Seggebruch detests sales calls and white board brainstorming sessions, but she's the one you turn to when you want to build and lead a top-notch team.
"We call her the 'stone flipper' because she has the ability to identify every potential resource in a situation," Zylowski says. "Need an investor? Call April. Need a great designer? Call April. It's amazing how many times she has been able to deliver the needed program or person to help us get past a hurdle."
Good stuff. More to come from Movista in the future. Stay tuned.