Retail Edge: Surfers' Rules for Innovators
This week in IA adviser Jeff Amerine's Retail Edge, Louis Patler of The BIT Group shares his 10 surfers' rules for innovators and entrepreneurs.
Retail Edge is part of 8th & Walton's Saturday Morning Meeting show, which airs at 6:30 on Saturday mornings on KNWA in northwest Arkansas and is available here on YouTube.
Patler, whose "Make Your Own Waves" is due out next spring, discusses his firm's 10 surfers' rules for innovators and entrepreneurs, gleaned from interviews with real surfers. Not the Bill and Ted guys, but the actual intrepids who seek out 50-foot waves and big rewards...
First off, you just gotta get in the water....