Risky Business?? Not At All
So, you've got your business up and running. What's next? The buzzword is always "innovate", but that doesn't mean you have to move mountains. In fact, just the opposite can be true. Business Week magazine tackled that issue with an article arguing that baby steps might be the smart way to go.
...This feeds the myth that innovation means risky business, requiring a leap of faith to try something you haven’t done before. In fact, innovation can be evolutionary, about small changes that involve low levels of risk. This can take [...]