The Business/Twitter Marriage
Here's the scenario: you own a small business and want to get the word out. You've heard all the chatter about "social networks" and you're wondering if they can help you bring customers into your business. There are plenty of examples of why the the answer to your question is "yes". Take the story of a Chicago pizza place:
...In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day's business. "Every phone call was tracked, every order was measured by where it came from, and it told us very quickly that Twitter is useful," said Jeff Leach, the restaurant's co-founder. "Sure, there's the brand marketing and [...]