A New Way of Thinking
Entrepreneurs, by nature, are always searching out new ways to look at business events (and life in general). Here's a great article that takes a popular marketing concept and turns it into an idea to help facilitate business tranformation.
Forget the 4 P's of Marketing. Let's talk about the 4 P's of Sustainable Business Strategy:
Whether we are talking about innovation, technology or public policy, we often come up with solutions that creating more problems than they are supposed to solve. Given the enormous complexity and almost un-manageable challenges ahead, what do we need to do? What seems to make sense doesn’t [...]